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might surprise someone about the optimization process?This video explores the often-overlooked factors in packaging optimization. It’s not just about carton size—it’s about understanding product dimensions, order volumes, and how they vary. By analyzing both measurements and quantity data, designers create smarter packaging suites that align with real-world ordering systems, reducing waste and improving efficiency.https://info.trillora.com/hubfs/Videos/What%20might%20surprise%20someone%20about%20the%20optimization%20process%3F.mp490nonoPackagingOptimizationOrderVolumesProductDimensionsWasteReductionPackagingEfficiencyhttps://info.trillora.com/hubfs/Videos/How%20to%20tell%20if%20the%20optimization%20is%20successful%3F.mp4/medium.jpgHow to tell if the optimization is successful?In this clip, Katelynn, Senior Structural Packaging Designer, dives into where data, design, and optimization come together. From crunching numbers to tweaking suites for better results, it's all about the thrill of seeing the math work out. Packaging is more than just die lines—it’s a puzzle we love to solve.https://info.trillora.com/hubfs/Videos/How%20to%20tell%20if%20the%20optimization%20is%20successful%3F.mp468nonoOptimizationSuccessDataDrivenDesignMathInDesignStructuralPackagingPackagingPuzzlehttps://info.trillora.com/hubfs/Videos/What%20are%20things%20you%20notice%20about%20packaging%20that%20are%20not%20optimized%3F.mp4/medium.jpgWhat are things you notice about packaging that are not optimized?Is your packaging truly optimized? In this video, Katelynn, Senior Structural Packaging Designer, breaks down key signs of inefficiency—like excess air, crushed cartons, and damaged products. Learn how material specs, layout, and strength impact performance and cost. Smart design means less waste, better protection, and a smoother customer experience.https://info.trillora.com/hubfs/Videos/What%20are%20things%20you%20notice%20about%20packaging%20that%20are%20not%20optimized%3F.mp472nonoPackagingOptimizationDamagePreventionSpaceEfficiencyCartonDesignMaterialStrengthhttps://info.trillora.com/hubfs/Videos/What%20information%20needs%20to%20be%20gathered%20in%20order%20for%20packaging%20optimization%20to%20be%20successful%3F.mp4/medium.jpgWhat information needs to be gathered in order for packaging optimization to be successful?This video dives into the hands-on process of packaging optimization at distribution centers. From documenting issues with photos to gathering feedback from floor teams, designers assess product fit, layout, and folding patterns to identify and fix problems. It’s all about improving performance through real-world observation and smart design.https://info.trillora.com/hubfs/Videos/What%20information%20needs%20to%20be%20gathered%20in%20order%20for%20packaging%20optimization%20to%20be%20successful%3F.mp462nonoPackagingOptimizationProductFitAnalysisProcessImprovementDataCollectionWarehouseEfficiencyhttps://info.trillora.com/hubfs/Videos/How%20does%20a%20structural%20packaging%20designer%20go%20about%20developing%20the%20right%20solution%3F.mp4/medium.jpgHow does a structural packaging designer go about developing the right solution?This video walks through the detailed process of optimizing packaging suites. From gathering data at distribution centers to analyzing carton sizes and volume constraints, the designer ensures every package fits perfectly within operational limits. After comparing old and new designs, samples are tested to validate the final fit—making the process both precise and rewarding.https://info.trillora.com/hubfs/Videos/How%20does%20a%20structural%20packaging%20designer%20go%20about%20developing%20the%20right%20solution%3F.mp4134nonoPackagingSolutionDevelopmentPackagingValidationProductFitAnalysisCartonOptimizationStructuralPackagingDesignhttps://info.trillora.com/hubfs/Web/bg-pattern.webpbgpatternbgpatternhttps://info.trillora.com/hubfs/Icons/caret-left-blue.webpcaretleftbluecaretleftbluehttps://info.trillora.com/hubfs/Videos/SME%20Video%20Thumbnails/SME%20Video%20Series%20Blog%20Featured%20Images/SME%20Video%20Series%20Thumbnail%20-%20Katelyn%20(Optimization).pngSMEVideoSeriesThumbnailKatelynOptimizationSMEVideoSeriesThumbnailKatelynOptimizationhttps://info.trillora.com/hubfs/Trillora-TM-POS-HORZ-DESC-2C-RGB.svgTrilloraTMPOSHORZDESC2CRGBTrilloraTMPOSHORZDESC2CRGBhttps://info.trillora.com/hubfs/Icons/Linkedin.webpLinkedinLinkedinhttps://info.trillora.com/hubfs/linkedin.svglinkedinlinkedinhttps://info.trillora.com/hubfs/Trillora%20white%20logo.svgTilloralogoTrillorawhitelogohttps://info.trillora.com/hubfs/Icons/Facebook.webpFacebookFacebook2025-10-21https://trillora.comhttps://info.trillora.com/hubfs/Trillora%20logo%20V.svgTrilloralogoVTrilloralogoVhttps://info.trillora.com/hubfs/Trillora-web-feature.pngTrillorawebfeatureTrillorawebfeaturehttps://info.trillora.com/hubfs/Traeger%20package.webpTraegergrillpackagingTraegerpackagehttps://info.trillora.com/hubfs/Web/Vector.svgVectorVectorhttps://info.trillora.com/hubfs/logo-hh-workwear.pngHHWorkwearlogologohhworkwearhttps://info.trillora.com/hubfs/5%20critical%20steps%20to%20optimize%20packaging%20ebook.webp5CriticalStepstoOptimizePackagingeBook5criticalstepstooptimizepackagingebookhttps://info.trillora.com/hubfs/ecommerce_packaging.webpEcommercepackageecommercepackaginghttps://info.trillora.com/hubfs/packaging_quality.webpWomaninwarehousewithpackagepackagingqualityhttps://info.trillora.com/hubfs/heavy_duty_packaging.webpHeavydutypackageheavydutypackaginghttps://info.trillora.com/hubfs/Web/bouncing%20arrow.svgbouncingarrowbouncingarrowhttps://info.trillora.com/hubfs/Man%20and%20woman%20with%20packaging-1.webpManandwomanwithpackaging1Manandwomanwithpackaging1https://info.trillora.com/hubfs/icon-recycled-water.pngiconrecycledwatericonrecycledwaterhttps://info.trillora.com/hubfs/linkedin.svglinkedinlinkedinhttps://info.trillora.com/hubfs/icon-fiber-based.pngiconfiberbasediconfiberbasedhttps://info.trillora.com/hubfs/fiber%20background.webpfiberbackgroundfiberbackgroundhttps://info.trillora.com/hubfs/icon-sustainability.pngiconsustainabilityiconsustainabilityhttps://info.trillora.com/hubfs/Trillora%20white%20logo.svgTilloralogoTrillorawhitelogohttps://info.trillora.com/hubfs/transport_packaging.webpTransportpackagingtransportpackaginghttps://info.trillora.com/hubfs/Web/2Col%20%2B%20icons.png2Colicons2Coliconshttps://info.trillora.com/hubfs/protective_packaging.webpProtectivepackagingprotectivepackaginghttps://info.trillora.com/hubfs/retail_packaging.webpRetailpackagingretailpackaginghttps://info.trillora.com/hubfs/Trillora-TM-POS-HORZ-DESC-2C-RGB.svgTrilloraTMPOSHORZDESC2CRGBTrilloraTMPOSHORZDESC2CRGBhttps://info.trillora.com/hubfs/Frame%201355.webpFrame1355Frame13552026-03-24https://trillora.com/case-studies/premium-shoe-brandhttps://info.trillora.com/hubfs/Web/Case%20Studies/FOND%20OF/Trillora_Case%20Study_FONDOF_img5.pngTrilloraCaseStudyFONDOFimg5TrilloraCaseStudyFONDOFimg5https://info.trillora.com/hubfs/case%20studies/On%20the%20Move/Trillora_Case%20Study_On%20the%20Move_img2.webpTrilloraCaseStudyOntheMoveimg2TrilloraCaseStudyOntheMoveimg2https://info.trillora.com/hubfs/case%20studies/On%20the%20Move/Trillora_Case%20Study_On%20the%20Move_img1.webpTrilloraCaseStudyOntheMoveimg1TrilloraCaseStudyOntheMoveimg1https://info.trillora.com/hubfs/linkedin.svglinkedinlinkedinhttps://info.trillora.com/hubfs/case%20studies/On%20the%20Move/Trillora_Case%20Study_On%20the%20Move_img4b.webpTrilloraCaseStudyOntheMoveimg4bTrilloraCaseStudyOntheMoveimg4bhttps://info.trillora.com/hubfs/Trillora_CaseStudy_OnTheMove.webpTrilloraCaseStudyOnTheMoveTrilloraCaseStudyOnTheMovehttps://info.trillora.com/hubfs/Trillora%20white%20logo.svgTilloralogoTrillorawhitelogohttps://info.trillora.com/hubfs/case%20studies/On%20the%20Move/Trillora_Case%20Study_On%20the%20Move_img3.webpTrilloraCaseStudyOntheMoveimg3TrilloraCaseStudyOntheMoveimg3https://info.trillora.com/hubfs/Trillora-TM-POS-HORZ-DESC-2C-RGB.svgTrilloraTMPOSHORZDESC2CRGBTrilloraTMPOSHORZDESC2CRGB2026-03-11https://trillora.com/resources/trillora-tv-structural-packaging-design-matt-freiehttps://info.trillora.com/hubfs/Videos/What%20do%20you%20love%20about%20being%20a%20packaging%20structural%20designer%3F.mp4/medium.jpgWhat do you love about being a packaging structural designer?In this video, Matt Freie, Senior Structural Packaging Designer, shares the joy of seeing his work on shelves and the challenge of improving flawed designs. From boosting durability during shipping to enhancing user experience, the focus is on creating intuitive, frustration-free packaging. Thoughtful design features guide consumers to interact with products the right way—making the process both functional and fun.https://info.trillora.com/hubfs/Videos/What%20do%20you%20love%20about%20being%20a%20packaging%20structural%20designer%3F.mp469nonoUserExperienceIntuitivePackagingStructuralDesignDurablePackagingPackagingDesignhttps://info.trillora.com/hubfs/Videos/What%20is%20fiber%20based%20packaging%3F%20Why%20is%20it%20special%3F.mp4/medium.jpgWhat is fiber based packaging? Why is it special?Explore the power of paper-based packaging, where flexibility, sustainability, and customer experience take center stage. Learn why paper offers endless creative possibilities compared to plastic, and how it allows for easier design changes, better environmental impact, and stronger user connection.https://info.trillora.com/hubfs/Videos/What%20is%20fiber%20based%20packaging%3F%20Why%20is%20it%20special%3F.mp462nonoFiberBasedPackagingCustomerExperienceCreativeDesignSustainablePackagingPaperVsPlastichttps://info.trillora.com/hubfs/Videos/What%20does%20a%20structural%20packaging%20designer%20do%20that%20people%20might%20not%20know%20or%20understand%3F.mp4/medium.jpgWhat does a structural packaging designer do that people might not know or understand?This video reveals the hidden science behind packaging design. Learn how advanced testing machines simulate real-world shipping environments—from Amazon trucks to ocean freight—to ensure packages survive every journey. It’s not just about looks; it’s about performance, precision, and protecting your product.https://info.trillora.com/hubfs/Videos/What%20does%20a%20structural%20packaging%20designer%20do%20that%20people%20might%20not%20know%20or%20understand%3F.mp475nonoProductProtectionShippingSimulationStructuralPackagingPackagingDesignDistributionTestinghttps://info.trillora.com/hubfs/Videos/What%20is%20the%20most%20challenging%20part%20about%20being%20a%20structural%20packaging%20designer%3F.mp4/medium.jpgWhat is the most challenging part about being a structural packaging designer?In this video, Matt Freie, Senior Structural Packaging Designer, shares how he tackled a sustainability challenge by replacing plastic hang tags with a molded fiber solution. The new design reduced waste, cut costs, and streamlined manual packaging—proving that smart, manufacturable innovation can drive both environmental and operational benefits.https://info.trillora.com/hubfs/Videos/What%20is%20the%20most%20challenging%20part%20about%20being%20a%20structural%20packaging%20designer%3F.mp485nonoPackagingInnovationPlasticWasteReductionSustainabilityInPackagingMoldedFiberSolutionStructuralPackagingDesignhttps://info.trillora.com/hubfs/Videos/What%20is%20the%20value%20of%20a%20structural%20designer%20in%20the%20packaging%20development%20process%3F.mp4/medium.jpgWhat is the value of a structural designer in the packaging development process?This video explores why packaging design expertise is essential for brands. From reducing waste to improving user experience, a skilled designer ensures products are neither over- nor under-packaged. With testing, material knowledge, and consumer-focused design, packaging becomes a strategic tool—not just a container. It's the first moment of truth for your brand.https://info.trillora.com/hubfs/Videos/What%20is%20the%20value%20of%20a%20structural%20designer%20in%20the%20packaging%20development%20process%3F.mp4111nonoConsumerExperiencePackagingDevelopmentStructuralDesignerMaterialOptimizationBrandValuehttps://info.trillora.com/hubfs/Videos/What%20does%20Matt%20get%20geeky%20about%20structural%20design%3F.mp4/medium.jpgWhat does Matt get geeky about structural design?Matt Freie, Senior Structural Packaging Designer, shares his passion for discovering innovative, sustainable materials. Whether marveling at clever store displays or critiquing flawed designs, they highlight the excitement and potential of eco-friendly alternatives. It’s a fun, insightful look at how curiosity and creativity can drive real change in packaging.https://info.trillora.com/hubfs/Videos/What%20does%20Matt%20get%20geeky%20about%20structural%20design%3F.mp483nonoSustainableMaterialsInnovativePackagingStructuralDesignCreativeSolutionsEcoFriendlyDesignhttps://info.trillora.com/hubfs/Trillora-TM-POS-HORZ-DESC-2C-RGB.svgTrilloraTMPOSHORZDESC2CRGBTrilloraTMPOSHORZDESC2CRGBhttps://info.trillora.com/hubfs/Icons/caret-left-blue.webpcaretleftbluecaretleftbluehttps://info.trillora.com/hubfs/Web/bg-pattern.webpbgpatternbgpatternhttps://info.trillora.com/hubfs/Videos/SME%20Video%20Thumbnails/SME%20Video%20Series%20Blog%20Featured%20Images/SME%20Video%20Series%20Thumbnail%20-%20Matt%20(Structural%20Design).pngSMEVideoSeriesThumbnailMattStructuralDesignSMEVideoSeriesThumbnailMattStructuralDesignhttps://info.trillora.com/hubfs/Trillora%20white%20logo.svgTilloralogoTrillorawhitelogohttps://info.trillora.com/hubfs/linkedin.svglinkedinlinkedinhttps://info.trillora.com/hubfs/Icons/Facebook.webpFacebookFacebookhttps://info.trillora.com/hubfs/Icons/Linkedin.webpLinkedinLinkedin2025-10-24https://trillora.com/resources/trillora-tv-structural-design-katelynn-geigelhttps://info.trillora.com/hubfs/Videos/What%20value%20does%20a%20structural%20designer%20bring%20the%20packaging%20development%20process%3F.mp4/medium.jpgWhat value does a structural designer bring the packaging development process?A structural designer doesn’t just create packaging—they optimize it from every angle, ensuring your product stands out while saving costs, improving supply chain efficiency and improving environmental performance.https://info.trillora.com/hubfs/Videos/What%20value%20does%20a%20structural%20designer%20bring%20the%20packaging%20development%20process%3F.mp4112nonoPackagingOptimizationStructuralDesignerCostSavingSupplyChainEfficiencySustainablePackaginghttps://info.trillora.com/hubfs/Videos/What%20do%20you%20get%20geeky%20about%20structural%20design%3F%20%E2%80%93%20Katelynn.mp4/medium.jpgWhat do you get geeky about structural design? – KatelynnThe Trillora structural packaging designers get "geeky" about the intersection of art and math: the ability to express creativity while also diving into precise calculations that result in efficiency and cost savings for the customer.https://info.trillora.com/hubfs/Videos/What%20do%20you%20get%20geeky%20about%20structural%20design%3F%20%E2%80%93%20Katelynn.mp449nonoCreativeMathStructuralDesignDesignCalculationsArtAndMathPackagingEfficiencyhttps://info.trillora.com/hubfs/Videos/What%20was%20one%20of%20the%20most%20difficult%20packaging%20design%20challenges%20you%E2%80%99ve%20faced%3F.mp4/medium.jpgWhat was one of the most difficult packaging design challenges you’ve faced?Unlike typical one-way packaging, this solution required a reusable system that could return the older device version. The team tackled challenges including transport durability, ease of assembly, foam-to-corrugate material swap, and weight constraints. 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From design to delivery, the team works with sales, project managers, QA, and global operations to align on customer needs, timelines, and technical specs. 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