Redesigning your product packaging to meet upcoming regulatory requirements in the EU and parts of the US create an opportunity to rethink your packaging optimization, production, and shipping and freight operations to reduce waste and improve profitability.
- The EU’s Packaging and Packaging Waste Regulation (PPWR), effective in 2025, makes brands responsible for the lifecycle of their product packaging.
- Manufacturers, importers, distributors, retailers, and waste management operators will all be held accountable for re-use and reduction targets.
- Packaging will need to contain a minimum percentage of recycled materials depending on the type.
- Brands will be responsible for ensuring their packaging is designed to be easily reused or recycled.
- Excess packaging will be required to be minimized and lightweight, efficient designs will be rewarded.
- Certain single-use plastics within packaging will be restricted to encourage the use of alternatives with a lower environmental impact.