Resources

The graphic design of your packaging has an impact on a customer's opinion of your brand. Learn more about how Trillora's team of graphic designers uses their expert insights to deploy the right tools and technology to create the best experience possible for your customers.

You may not think about packaging much beyond what it costs, but the real impact of your packaging choices runs deeper than the invoice total. When designs aren’t optimized for freight efficiency and product protection, it not only drives up shipping costs with every order, but can put hard-earned brand trust at risk.

Matt Freie, has spent his career solving how packaging can do more for both brands and consumers. In this Trillora TV edition, learn how thoughtful design can reduce waste, elevate quality, and build lasting brand trust.

Packaging design isn’t just about how something looks on the shelf—it’s how it moves through your entire supply chain. Behind every efficient, sustainable, and protective box is a structural designer who thinks through every fold, seam, and shipment.

You may not think about packaging much beyond what it costs, but the real impact of your packaging choices runs deeper than the invoice total. When designs aren’t optimized for freight efficiency and product protection, it not only drives up shipping costs with every order, but can put hard-earned brand trust at risk.

New packaging regulations in the US and EU make brands responsible for their packaging suppliers, the materials they use, how they pack your products, and more. Unfortunately, a lot of brands leave their packaging up to their product factories because it’s simpler than finding a separate packaging supplier or handling it in-house.

In the fast-paced world of footwear manufacturing, where margins are tight and competition is fierce, many brands have adopted a seemingly logical approach to packaging: let the factory handle it. This "factory-sourced," set it and forget it approach might appear convenient and cost-effective on the surface, but it's actually exposing footwear brands to a web of risks that could undermine their reputation, profitability, and brand values.When footwear brands delegate packaging procurement entirely to their manufacturing partners, they're essentially flying blind. They're trading short-term convenience for long-term vulnerability, and in today's marketplace where consumers are increasingly conscious about sustainability, ethics, and quality, this trade-off is becoming more dangerous by the day.

It is fairly well known that the right approach to packaging design can significantly enhance the consumer experience and lead to increased sales, improved brand recognition, enhanced customer satisfaction scores, and reduced return rates. At Trillora, we’ve seen our packaging designs support the growth ambitions of some of the most respected brands in Europe and North America. We’ve seen the power that comes from great design and a well-managed supply chain.

Katelynn Geigel is a Senior Packaging Structural Designer at Trillora with 15 years of industrial and packaging design experience. In this interview, she discussed the Trillora design process, how different types of compliance factor into design, and why optimization often follows compliance.

Packaging can impact organizations in unexpected ways. Without a way to get a good handle on how much your packaging operations cost, a company’s profits can be smaller than expected.