Tariff Paralysis: Why Brands Can't Seem to Make a Move

Last week, I had the privilege of attending a supply chain conference where I heard from leading thinkers in the footwear and apparel industries. Based on what I heard, if you're running a consumer brand right now, you're probably not the envy of the parents in Sammy or Susie’s friend group. One day it's "move everything to Vietnam!" The next it's "wait, maybe Mexico?" Then it's "actually, what about reshoring to the US?" And now you're sitting in meetings where everyone just stares blankly at PowerPoint slides showing tariff scenarios that might as well be written in hieroglyphics.

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Examining the Hard Truths About Leaving China for Other Asian Manufacturing Hubs

As Washington slaps fresh tariffs on Chinese imports, boardrooms across America are buzzing with exit strategies—but the offramp out of China is loaded with hidden considerations, especially when it comes to your packaging needs.

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