Trillora TV: Behind the Scenes of Packaging Graphic Design

Packaging Graphic Design with Jennifer Molony

In this behind-the-scenes video series on packaging design, we sit down with Trillora's Jennifer Molony, Senior Graphic Specialist, to explore graphic design's impact on the design process and customer journey. Join Jennifer as she shares her perspective on transforming packaging using graphic design tools and technology.

Q: What’s the biggest value the Graphics Team delivers for the customer?

This video highlights the critical role of graphic layout in packaging design. From ensuring correct orientation and printability to adjusting artwork for flexo limitations, the designer fine-tunes every detail for accuracy and efficiency. Special treatments like spot UV are reviewed for feasibility, with expert recommendations that keep brands looking sharp and production running smoothly.

Q: How do the Graphics Team and Implementation Team work together?

This video explores the behind-the-scenes collaboration between packaging designers and implementation teams. From evaluating print methods like flexo vs. foil to adjusting intricate patterns and spot gloss UV treatments, it highlights how technical tweaks ensure flawless execution. Learn how expert insights turn complex graphics into print-ready perfection.

📗 Read Our Case Study: Designing Plastic-free Packaging for Wilson's Innovative New Product

Q: What’s an example of translating a brand’s intention?

This video explores the challenges of matching textile colors to printed packaging. Learn how designers translate Pantone TPX fabric swatches into accurate print colors using Pantone Connect, and collaborate with global teams to achieve near-perfect matches—even for neon tones. It’s a behind-the-scenes look at precision, creativity, and color approval in packaging design.

I worked with the implementation team in China with four different color swatches for a well known apparel brand and matched them almost perfectly to the four very bright colors that they wanted.

One of them was neon."

Q: What happens behind the scenes that’s important when prepping for a first article sample?

Go behind the scenes of packaging graphics prep in this video. Learn how a designer ensures CMYK color setup, correct image resolution, and proper font handling to avoid print issues. With expert attention to sizing and brand-specific details, they catch errors early—saving time and ensuring flawless execution.

Expert Packaging Designers Can Outperform Your Current Suppliers

Packaging sometimes gets overlooked as a means to an end, rather than a priority. That’s a mistake that can drive up costs and inefficiencies in your supply chain.

Trillora is more than a packaging design agency, so we know packaging doesn’t exist in isolation. We design packaging systems that work smarter across transport and retail, helping apparel, footwear, outdoor, and athletic brands see real returns. It’s an advantage you won’t get from factory suppliers or conventional design agencies.

Get Expert Input on Your Packaging Program

Are you shipping from Asia and struggling with costs and inefficiencies driven by your current packaging? Trillora has helped numerous brands overhaul their packaging programs to improve the customer experience and reduce damage, shipping costs, and packaging headaches.

Take the first step toward optimizing your packaging program with a packaging review. Connect with seasoned packaging consultants, designers, implementation experts, and quality assurance professionals that can help you turn opportunities into reality.