Packaging Articles

The graphic design of your packaging has an impact on a customer's opinion of your brand. Learn more about how Trillora's team of graphic designers uses their expert insights to deploy the right tools and technology to create the best experience possible for your customers.

You may not think about packaging much beyond what it costs, but the real impact of your packaging choices runs deeper than the invoice total. When designs aren’t optimized for freight efficiency and product protection, it not only drives up shipping costs with every order, but can put hard-earned brand trust at risk.

Matt Freie, has spent his career solving how packaging can do more for both brands and consumers. In this Trillora TV edition, learn how thoughtful design can reduce waste, elevate quality, and build lasting brand trust.

Packaging design isn’t just about how something looks on the shelf—it’s how it moves through your entire supply chain. Behind every efficient, sustainable, and protective box is a structural designer who thinks through every fold, seam, and shipment.

You may not think about packaging much beyond what it costs, but the real impact of your packaging choices runs deeper than the invoice total. When designs aren’t optimized for freight efficiency and product protection, it not only drives up shipping costs with every order, but can put hard-earned brand trust at risk.

New packaging regulations in the US and EU make brands responsible for their packaging suppliers, the materials they use, how they pack your products, and more. Unfortunately, a lot of brands leave their packaging up to their product factories because it’s simpler than finding a separate packaging supplier or handling it in-house.

Katelynn Geigel is a Senior Packaging Structural Designer at Trillora with 15 years of industrial and packaging design experience. In this interview, she discussed the Trillora design process, how different types of compliance factor into design, and why optimization often follows compliance.

When brands think about packaging costs, most stop at the price of the box. But the real cost is hidden. It is scattered across freight inefficiencies, damaged returns, unplanned rework, and specs that quietly tie you to one region or vendor.

When you look at the product development lifecycle, packaging is often found towards the end. It may be viewed as a last-minute task that needs to be completed before getting the product to market—something that simply needs to be checked off a list, instead of an integral part of the development process. 

Global brands with product manufacturing in South and Southeast Asia (SEA) face multiple challenges with oversight and control of packaging. While these brands have internal personnel that are responsible for retail and transport packaging, determining whether these internal team members have sufficient resources to fully optimize packaging sourced thousands of miles away can be a difficult task.