You may not think about packaging much beyond what it costs, but the real impact of your packaging choices runs deeper than the invoice total. When designs aren’t optimized for freight efficiency and product protection, it not only drives up shipping costs with every order, but can put hard-earned brand trust at risk.

Packaging Implementation With Daniel Ma

In this behind-the-scenes video series on packaging implementation, we sit down with Trillora's Daniel Ma, Implementation Supervisor, to discuss his work with suppliers and how he maintains high standards of quality for Trillora's customers.  Join Daniel as he talks about his work collaborating with other teams, the implementation process, and much more.

Q: How long have you worked with the Implementation Team?

In this video, a seasoned expert shares insights from 34 years in the printing and packaging industry. From early studies at Changsha University to roles in global companies like RR Donnelley and Trillora, he reflects on the evolution of technology—from CTF to digital printing—and his focus on quality assurance, machine operation, and implementation.

Q: How does the Implementation Team collaborate with other departments?

This video showcases the power of cross-functional collaboration in packaging development. From design to delivery, the team works with sales, project managers, QA, and global operations to align on customer needs, timelines, and technical specs. Like a “department of United Nations,” they coordinate across regions to ensure quality, efficiency, and successful implementation.

"Besides the PDC team, we work with almost every department in implementing new products."

Q: What types of interactions do you have with our suppliers?

In this clip, Daniel shares how we collaborate with suppliers from the design stage to physical samples—clarifying customer needs, resolving technical issues, and ensuring quality control across regions, including remote inspections via video and photos.

Q: What is CTQ, and how does it work for day-to-day activities that you have?

This video explains CTQ—Critical to Quality—a key inspection standard used in mass production. Developed using ISO, TAPPI, and Chinese national standards, along with supplier capabilities and customer expectations, CTQ ensures consistent quality across packaging projects. Learn how Trillora collaborates with QA teams and suppliers to finalize and implement these essential benchmarks.

📗 Read Our Case Study: How Trillora increased container utilization by 36% for FOND OF

Q: How does the Implementation Team ensure quality consistency across multiple manufacturing regions?

In this clip, Daniel explains how we handle design samples and coordinate with multiple suppliers across regions. We ensure consistency in production capabilities and align with the sales team when technical challenges arise.

Q: What is the ‘first article sample’ and why is it an important part of the process?

This video explains the process and importance of creating a first article sample in the packaging development process.


A Proven Packaging Implementation Process for Driving Cost Savings

Optimized packaging has positive ripple effects across a business. Using standardized materials with the right specifications, ensuring items are protected but not overpacked, and designing for maximum cube density have produced significant savings and benefits for Trillora customers.

Explore our packaging optimization process to learn how Trillora helps brands streamline operations and uncover hidden savings in their supply chains.

Get Expert Input on Your Packaging Program

A packaging assessment is the first step in optimizing your packaging program. Our packaging consultants  help brands transform their packaging programs to be more cost-effective without sacrificing quality or sustainability. Connect with our experts to get started: