Trillora TV: Structural Packaging Design with Katelynn Geigel

Structural Packaging Design with Katelynn Geigel

In this edition of Trillora TV, we sat down with Katelynn Geigel, Senior Structural Packaging Designer at Trillora, to explore how thoughtful design drives measurable results for brands. She shares insights into what makes structural packaging design so valuable, how creativity meets precision in her work, and the toughest challenges she’s solved for customers.

Q: What value does a structural designer bring the packaging development process?

A structural designer doesn’t just create packaging—they optimize it from every angle, ensuring your product stands out while saving costs, improving supply chain efficiency and improving environmental performance.

Q: What do you get geeky about structural design?

The Trillora structural packaging designers get "geeky" about the intersection of art and math: the ability to express creativity while also diving into precise calculations that result in efficiency and cost savings for the customer.

📗 Read Our Case Study: Designing Plastic-free Packaging for Wilson's Innovative New Product

Q: What was one of the most difficult packaging design challenges you’ve faced?

Unlike typical one-way packaging, this solution required a reusable system that could return the older device version. The team tackled challenges including transport durability, ease of assembly, foam-to-corrugate material swap, and weight constraints. Through testing, video documentation, and iterative design, they created a sustainable, efficient packaging flow.

Q: What do you love about being a structural packaging designer?

Get to know the very talented structural packaging designers at Trillora and how designing packaging is making a real impact for the customer.

Expert Packaging Designers Can Outperform Your Current Suppliers

Packaging sometimes gets overlooked as a means to an end, rather than a priority. That’s a mistake that can drive up costs and inefficiencies in your supply chain.

Trillora is more than a packaging design agency, so we know packaging doesn’t exist in isolation. We design packaging systems that work smarter across transport and retail, helping apparel, footwear, outdoor, and athletic brands see real returns. It’s an advantage you won’t get from factory suppliers or conventional design agencies.

Get Expert Input on Your Packaging Program

Are you shipping from Asia and struggling with costs and inefficiencies driven by your current packaging? Trillora has helped numerous brands overhaul their packaging programs to improve the customer experience and reduce damage, shipping costs, and packaging headaches.

Take the first step toward optimizing your packaging program with a packaging review. Connect with seasoned packaging consultants, designers, implementation experts, and quality assurance professionals that can help you turn opportunities into reality.