Resources

Packaging regulations in the EU represent a new era of sustainability and eco-consciousness, and brands must keep their own practices and their suppliers up-to-date. To ensure their production partners share this vision, more brands are implementing packaging compliance programs.

The graphic design of your packaging has an impact on a customer's opinion of your brand. Learn more about how Trillora's team of graphic designers uses their expert insights to deploy the right tools and technology to create the best experience possible for your customers.

You may not think about packaging much beyond what it costs, but the real impact of your packaging choices runs deeper than the invoice total. When designs aren’t optimized for freight efficiency and product protection, it not only drives up shipping costs with every order, but can put hard-earned brand trust at risk.

Matt Freie, has spent his career solving how packaging can do more for both brands and consumers. In this Trillora TV edition, learn how thoughtful design can reduce waste, elevate quality, and build lasting brand trust.

Packaging design isn’t just about how something looks on the shelf—it’s how it moves through your entire supply chain. Behind every efficient, sustainable, and protective box is a structural designer who thinks through every fold, seam, and shipment.

You may not think about packaging much beyond what it costs, but the real impact of your packaging choices runs deeper than the invoice total. When designs aren’t optimized for freight efficiency and product protection, it not only drives up shipping costs with every order, but can put hard-earned brand trust at risk.

New packaging regulations in the US and EU make brands responsible for their packaging suppliers, the materials they use, how they pack your products, and more. Unfortunately, a lot of brands leave their packaging up to their product factories because it’s simpler than finding a separate packaging supplier or handling it in-house.

Katelynn Geigel is a Senior Packaging Structural Designer at Trillora with 15 years of industrial and packaging design experience. In this interview, she discussed the Trillora design process, how different types of compliance factor into design, and why optimization often follows compliance.

Packaging can impact organizations in unexpected ways. Without a way to get a good handle on how much your packaging operations cost, a company’s profits can be smaller than expected.

When brands think about packaging costs, most stop at the price of the box. But the real cost is hidden. It is scattered across freight inefficiencies, damaged returns, unplanned rework, and specs that quietly tie you to one region or vendor.